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Planned Parenthood Direct Is Nothing New

By Jim Sedlak

Planned Parenthood launched its new Planned Parenthood Direct app to much fanfare during 2019. It has talked about how its new services were going to be a game changer for rural America. Over the last three months, we wrote two articles on PPD: “Planned Parenthood’s Next Target” and “West Texas – Planned Parenthood Direct,” and kicked off more research. When we contacted researchers in the contraceptive industry, we were met with much disinterest.

As people who understand that about 90 percent of the so-called contraceptives on the market today actually kill preborn babies, we usually don’t keep up with developments in contraceptive sales. But, since this involved Planned Parenthood, we dug deeper.

It turns out that the new development in the way Planned Parenthood is prescribing, selling, and delivering deadly birth control is nothing new for the industry. Others have been doing it for a lot longer than Planned Parenthood. One of the big names in the industry is NURX, which was founded in 2014. NURX has a board of directors that includes Chelsea Clinton (yes, THAT Chelsea Clinton). It offers the same services to the same 28 states as Planned Parenthood and has been doing it longer. In addition, where Planned Parenthood delivers only 10 birth control products through its app (all made by PP spin-off Afaxys), NURX offers many more products— including the morning-after pill and PrEP products.

An article on CNET actually listed another dozen companies that currently offer online services similar to that offered by Planned Parenthood and NURX. These included Alpha Medical, Blink Health, Hers, HeyDoctor, Lemonaid, Maven, Pill Club, Pandia Health, PlushCare, Prjkt Ruby, Simple Health, and Twentyeight Health.

What Planned Parenthood has done in rolling out this product and spending millions of dollars in advertising it is alert the entire pro-life community to an anti-life threat that may have gone by under the radar otherwise.

We all need to understand that, whatever the annual abortion numbers coming out of the CDC or Guttmacher are, the future of abortion in America is NOT the surgical or birth control buildings at which we pray, counsel, protest, and mourn. The future is the at-home, self-managed abortions that are already taking place daily and will escalate as quickly as we will let it. The mechanisms are all being put in place by Satan, and by advising his clients to use the word “contraceptive” instead of “abortion,” he is advancing quickly.

I first found out that so-called contraceptives actually end the lives of preborn babies when Planned Parenthood told me in 1986. That’s right; the other side has always known that contraceptives kill human beings in the womb. They just cleverly manipulated definitions so that killing those babies was not called an “abortion.” And, if it was not “abortion,” then the majority of the pro-life movement ran away from it and would not even try to save those babies.

If we do not, as a community, expand our fight in 2020 to include the protection of every human being facing death after he or she is created, we will be destined to lose the war.

Jim Sedlak is executive director of American Life League, founder of STOPP International, and host of a weekly talk show on the Radio Maria Network. He has been successfully fighting Planned Parenthood since 1985.